Explore digital sales for small businesses with Nicole Lewis, founder of Art 2 the Extreme®, home of The Original Rainbow Crayon®. In this 30-minute session, Nicole shares nearly two decades of experience selling handmade products online and growing a nationally recognized creative brand.

A former elementary art teacher, Nicole began selling her handmade crayons on Etsy in 2007. Since then, she has grown a colorful product idea into a business recognized by Martha Stewart and Magnolia Journal, and her shop placed in the top 10 of the Kids category at the 2020 Etsy Design Awards.

Nicole explains how she gives each online platform a specific job and what makers can do now to get found in search, including AI-powered search.